I was brought to this project during the pre-production stage, when I was tasked to look dev the magic fiber optics cable that travels through the scenes, representing the speed of VIVO as a internet provider.
The first option was a mix of photoreal and magic 3d cable, tracked through the camera.
After a lot of changes from the agency and the director, they decided to go for a more simple aproach. Since I was already tasked in building this asset, I ended up doing the entire process in houdini, including the pre-composite.
That was worth it, since with a full procedural approach, I could deliver 4-5 scenes in less then 2 hours and continue to work in other projects.
Even though the final piece don´t use complex effects, it´s another masterpiece from brazilian director´s Claudio Borrelli that I had the pleasure to work for.
Although the fx were simple, we had to deliver several shots in a few hours, and sometimes we were doing more than one film at once.
In the end, we did more than 15 movies for this campain (including different versions) and I single handled all the fx while doing other projects in parallel.